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On Building Cascading Levels [I, II, and Beyond] Of Network Energy
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Circus Earth, just asked a really relevant question at his blog, about how many artists have been approached by management, producer, or major/indie labels about a record contract that I believe has several dimensions, past, present, and future.
I hope Circus Earth gets some meaningful responses as to the past that he can share with us at our Nightschool For Entrepreneurs.
As for the rapidly-changing present, based on my experience with digital music communities to date, in terms of scale and scope, I believe that the number of reactions received from artists moving to a web-based environment will evolve, depending on the following circumstances and developments:
1. First, as I have stated before on this site, I think the amount of OUTPUT one gets from a network is directly a function of the INPUT you put into it.. The energy of a personal network is dependent upon, largely two elements (i) the number of nodes* on it [being a Level I connectivity]; and (ii) [the Google insight] the number of connections that those nodes have in turn on their networks [being Level II page linkages]. If there is anything to gain from the, now blindingly simple, Google insight regarding "Page views" as a powerful search algorithm**, the name of the game to optimize energy in digital music communities is to optimize linkages in one's personal network at both Levels I and II. My previous discussions on the development of network energy in personal networks focussed on Level I. Of course, as we become increasingly adept at utilizing the web-based community as a tool to advance our "social capital", we should not overlook the importance of the Level II connectivities. Development of connectivities to Level II "clearing-houses" is key to viral expansion of network energy and, in our context, music discovery and distribution. This is how each of us, as Artists and Fans, can become "Mini-Googlers" in our own right as we expand the scope and power of our personal networks.
2. Second, I think this notion of who is responsible for driving forward the "Inside" and the "Outside" of the artistic endeavor is just beginning to gain definition; and it's early days. [Lesson 4 at our Nightschool For Entrepreneurs postulates that Artists may well need the active participation of indie Labels and a new breed of indie Business Managers to support and supplement the creative function]
As for the future, of course, only time and focus will tell. TCC
*Nodes in this context refer to "Friends" and "Favorites" that you designate as such in your growing personal network as a first stage one-way undertaking. A two-way "connectivity" may or may not occur depending on whether your designations are reciprocated.
**NB: This is in the public domain and is thecapitalclinic's own speculation derived independently of CS, former Google Business Development Director and a founding member of Fuzz.
I hope Circus Earth gets some meaningful responses as to the past that he can share with us at our Nightschool For Entrepreneurs.
As for the rapidly-changing present, based on my experience with digital music communities to date, in terms of scale and scope, I believe that the number of reactions received from artists moving to a web-based environment will evolve, depending on the following circumstances and developments:
1. First, as I have stated before on this site, I think the amount of OUTPUT one gets from a network is directly a function of the INPUT you put into it.. The energy of a personal network is dependent upon, largely two elements (i) the number of nodes* on it [being a Level I connectivity]; and (ii) [the Google insight] the number of connections that those nodes have in turn on their networks [being Level II page linkages]. If there is anything to gain from the, now blindingly simple, Google insight regarding "Page views" as a powerful search algorithm**, the name of the game to optimize energy in digital music communities is to optimize linkages in one's personal network at both Levels I and II. My previous discussions on the development of network energy in personal networks focussed on Level I. Of course, as we become increasingly adept at utilizing the web-based community as a tool to advance our "social capital", we should not overlook the importance of the Level II connectivities. Development of connectivities to Level II "clearing-houses" is key to viral expansion of network energy and, in our context, music discovery and distribution. This is how each of us, as Artists and Fans, can become "Mini-Googlers" in our own right as we expand the scope and power of our personal networks.
2. Second, I think this notion of who is responsible for driving forward the "Inside" and the "Outside" of the artistic endeavor is just beginning to gain definition; and it's early days. [Lesson 4 at our Nightschool For Entrepreneurs postulates that Artists may well need the active participation of indie Labels and a new breed of indie Business Managers to support and supplement the creative function]
As for the future, of course, only time and focus will tell. TCC
*Nodes in this context refer to "Friends" and "Favorites" that you designate as such in your growing personal network as a first stage one-way undertaking. A two-way "connectivity" may or may not occur depending on whether your designations are reciprocated.
**NB: This is in the public domain and is thecapitalclinic's own speculation derived independently of CS, former Google Business Development Director and a founding member of Fuzz.
Comments


First, as I visually imagine your thesis of Level I and II, a picture of two concentric circles comes to mind. Level I relationships that have immediate connections back to the origin and Level II connections which contemplate networks that stem from each of the Level I relationships. However, an important phenomenon takes place when there is an intersection of networks whereby multiple intersections may in fact triangulate back to the origin. In other words, when two (or more) separate users in two (or more) separate networks realize that they share a common connection with the origin, I would argue that the glue (or stickiness) of the connection is actually a stronger bond. Even more simply stated, birds of a feather flock together. Perhaps the point to consider is the "compounding effect" when two networks actually intersect and create an even stronger network. Thus, visually, I might imagine a three dimensional model whereby overlapping networks are actually thicker (more robust) then uni-dimensional connections.
Second, all networks need to consider the stickiness or bond between users. I feel this is especially important to emphasize given a simple truth that while a network may be large, if the bonds are not strong, the network will break. Think of what happens in a military coup or mutiny where a network is large, but a "loose bond" in that network could in fact cause the entire network to collapse. In some ways this concept can be thought of as a "reverse tipping point" where a break in the network will actually use the same network to create a viral phenomenon that will destroy the very existence of that network.
Third, you referred to search engines in your overview. As such, I would like to introduce the concept of how new (and previously unlinked) networks can join a network. This is what search engine marketing strategies (SEM) attempt to do - in essence to create a new network or connection using search technologies. This becomes an easy way for an unaffiliated user, who uses a search engine to find out about a specific topic and potentially become a new node on the network as the user begins to interact with other individuals on the network. It follows that the more links there are to a certain network, the more opportunities for a search engine bot to crawl that network, and thus elevate it in the search ranking. A perfect example is simply typing "Fuzz" into Google's search bar. As you know Fuzz can mean many things - the police, a piece of lint, a guitar effect, whatever. The item that pops up first is actually the Fuzz community - lots of links and networks within networks...
So, to illustrate my thoughts:
Point 1 - overlapping networks have stronger bonds: person A is linked to person B, person B is linked to person C. When persons A and C realize that they are both connected to B, there's a natural reason for A and C to connect. Thus, what once had two links (A to B and B to C), now has three links (A to B, B to C, and C to A), thus making the network stronger and overlapping.
Point 2 - the bonds between networks need to be refreshed and strengthened as stale bonds grow weak. If person A primarily communicates with person B, but not with person C (even though they have been lifelong friends - ring a bell?), the bond between A and C may break. If the phenomenon continues, the entire network can virally break as "bad news" spreads throughout the network and creates a systemic collapse.
Point 3 - all networks need to find ways to add more nodes and invite other networks to join. External means such as search engines have become a critical part in creating a link to a previously undiscovered network. Intrinsically, this is critical to the livelihood of any network (or empire) to expand and bring new membership to an existing infrastructure. Persons A, B, and C are happily coexisting with an entirely unrelated network of persons X, Y, and Z. If the through some external means both networks become linked, there's a chance of a stronger (and larger network) and well, just a bigger party that has a better chance of attracting a larger membership. Bringing networks together through a catalyst is a powerful means to build larger communities...
Food for thought...
Is kind of synonymous with the last words from "Abbey Road" (not including the very quick tune "Her Majesty" at the very very end of the classic album)... would you agree?
That is a multi level, possibly multi-dimensional, and for sure a universal statement you made there, and is the absolute word of truth.
Since music derives much of its energy locally, it may well best to keep fuzz a small town - or as it grows, to remain a collection of unique villages tied together like a string of pearls [switching metaphors].
To achieve this idealized state, you need both (1) many residents who may enjoy the quick-time casualness of the Blip and (2) your more involved connections in various villages of increasing degree of special interests and intimacy.
IMHO the key is to have both big and small at the same time in the crazy pattern of sophisticated urban life full of complexity and surprise.