blog "Music Uprising" - Frame 5
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On Empowering Cottage Industries. TCC would like to re-examine the proposition that "cottage industries" can be a powerful business model that minimizes hierarchies. In light of enabling technologies and costs of communications approaching nil, ubiquitous cottage industries, still the dominant economic unit throughout the world but representing an underclass in capital allocations, will challenge if not supplant current corporate [i.e., hierarchical] forms of capital formation that are becoming increasingly inefficient.

Value allocations in the corporate form of doing business have now created in many industrial ecosystems inverted pyramids with excessive returns at the top of a teetering structure. Every other article in the business press seems to relate to the dislocation of values and a coming correction [excessive executive compensation, back-dating of options, Sarbanes-Oxley over-reactions, hedge fund volatility, dramatic growth of private equity funds, disfunctional CYA fiduciaries, class-action abuses, SEC enforcement action that punishes the very parties to be protected - the list goes on.]

The dialectic progression from ossified privilege to "creative destruction" is predictable. Business models destroy capital values when past successes become generalized as infallible processes in concentrated hands trying in vain to perpetuate perceived economic laws of increasing returns that are inevitably transitory.

The process of "disaggregating the corporation," though inexorable, will be uneven. The music domain is particularly sensitive to the dialectic forces at work in changing "the micro-economics of the dispossessed." The shift in the power discourse to "Cottage Industries Revisited" and realigning allocation to the proper base of the value pyramid, i.e. to the Artists rather than ossified gatekeepers and compromised intermediaries, is happening. Watch this space.
Comments
posted on Mar 19 at 9:34 pm
Said differently, artists were once part of the label food chain and were generally powerless once they made the election to become part of that process. Since artists can now choose to stay out of the "trench" (check out Steve Albini's famous article), they themselves become their own business (or cottage industry - as you put it). And, even more interestingly, the consumers themselves become their own gatekeeper or filter of music (as opposed to the label choosing for them)...
posted on Mar 20 at 9:37 am
I did read the famous (or should I say infamous) "trench" article on "The Problem With Music" by Steve Albini. In the most vivid terms imaginable, he describes the economics of the inverted pyramid, with the Artists at the base receiving little return for their work other than the juicy "candy" that is extended in the form of advances by the gatekeepers to get many seekers of "truth-values" with potential to sign contracts of adhesion.

While the major labels would, no doubt, have a different take on the matter, the key point is that the most productive members of the food chain [perhaps we should stay away from this metaphor here given Albini's descriptive trench] can now do most of the marketing and distribution of their creative work themselves.

The cost structure of the hierarchical corporate form of doing business has become disproportionate to the value-added by the myriad cost-centers involved. The resurgence of the "Cottage Industry" with independent revenue-centers (and a better alignment of variable costs) is the natural and inevitable micro-economic response of the dispossessed or angry.

The failure of the modern corporation to stay in sync with the post-modernist era of decentralization and independence is a subject that we will consider in greater detail at this web-site for the benefit of impoverished Artists, as well as Fans starving for diversity and excellence in music. It is not surprising that the mood of the times is "anti-establishment".

The days of trench warfare are over.
posted on Mar 20 at 6:45 pm
This is way too intellectual for me!

Let me see if I understand...
music right now = bad
music after FUZZ = #@!% awesome!
posted on Mar 20 at 7:10 pm
You have to teach me how to get down to the "brass tacks" [these being the nails holding the long bar in a saloon]. Let's go out for a few beers sometime and just talk. In the meantime, google: Steve Albini "The Problem With Music" for a vision about the state of the current music industry that will never leave you.
posted on Mar 22 at 5:26 pm
I recently left the corporate life where I experienced the affects of disagreggating the corporation and Creative Destruction first hand. (I used to say that CIO - Chief Information Officer - really stood for Career Is Over) The very things that provided competitive advantage in the great corporations that grew post WWII, namely vertical integration and a focus on task optimization, are the very things that keep them from being nimble enough to change. The cost of reengineering hard coded business processes and the systems and companies built around them is much higher than just investing in a new model that comes without the baggage. So, invesetment in new models like Fuzz is much more efficient than investing in trying to fix the old model. The frustrating thing (and the fun thing for Fuzz) is that if you are sitting in one of the established corporations, you can watch the creative destruction of your old business model, but there is damn little you can do about it. It just costs too much to fix. So, join the revolution!
posted on Mar 22 at 6:44 pm
Indeed, the economist who first coined the phrase described "creative destruction" as an perennial GALE incessantly revolutionizing an economic structure from within. Right now, the major labels and their related "stealth indies" are reeling from the full force of Schumpeter's Gale. While it's early days, Fuzz too will have to be mindful of the inevitable dialectic. The good news is that it is early days and Fuzz has a well-architected, flat and flexible, DIY 2.0 structure to best withstand the winds of change that it too will face when it becomes a Monster Organization in future.
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