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Lefsetz On Belonging
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Lefsetz wrote an instructive piece in his usual direct style on Belonging that Artists, Fans, and Fuzz should embrace. For Artists, it constitutes a great lesson to absorb at the Nightschool For Entrepreneurs to advance their careers. For Fans, it will help to resurrect the Kingdom of Independent Music that served us so well in a more cohesive past. For Fuzz, it provides a valuable road-map for the future as it seeks to provide a Total Music Ecosystem in the World of Lost, where we all find ourselves.
Quoted below are some take-aways from Lefsetz that stood out [checklist and emphasis added by me for a quick read]:
1.There are many things wrong with Sirius…But, if you tune in...you feel like you belong.
2. the first music clique I remember was Cousin Brucie, on WABC…I wanted to be a member of something. Cousin Brucie made me a member...those guys were my friends…
3. it's human nature to..participate.. be part of a community, and that's why MySpace and Facebook, all the Web 2.0 sites, are thriving. Because humans don't want to be alone, they want to belong, they want to be part of something!
4. I felt a part of Warner Brothers Records. I even mailed away to be put on the list for .. their little trade magazine. .. Acts signed to Warner to be members of the club. There's no club anymore.
5. Do you follow the younger generation? The most important thing is to be a member of the group. Look at their sports competitions. It doesn't matter who wins, just that everybody had a good time. Baby boomers? They need to triumph, be adored. But rising above leaves you outside, away from the fun.
6. We need to bring people inside. We need to make them feel like they belong.
7.The labels fucked up big time by suing their customers...their wares were being stolen, but there were other ways to address this issue. Like selling the music the way people wanted it, a lot for a little, the ability to taste and graze.
8. And the concert business too. You want to go see the act but you can't get a ticket. .You feel like you don't even matter, that you've been completely squeezed out. You say fuck you, and you stop going to shows.
9. It's like a hit single.. there's nothing to dig your talons into, nothing to marinate in. We stared at the album covers because of the complete collection of tunes, what the act was saying! .. there has to be some underlying meaning…
10. In the future, will we have a plethora of mass appeal acts? I doubt it. But the niches...they won't be that tiny. They'll grow because people want to be a part of the scene…
11. A fan must have the desire to meet the act, and talk to him or her, about what he or she feels. That's the bond. The act must provide enough material for the fan to speak with other fans about, .. We want to be hooked, it's human nature to be hooked. … Focus on building acts people can believe in, that they want to belong to.
Food for thought.
Quoted below are some take-aways from Lefsetz that stood out [checklist and emphasis added by me for a quick read]:
1.There are many things wrong with Sirius…But, if you tune in...you feel like you belong.
2. the first music clique I remember was Cousin Brucie, on WABC…I wanted to be a member of something. Cousin Brucie made me a member...those guys were my friends…
3. it's human nature to..participate.. be part of a community, and that's why MySpace and Facebook, all the Web 2.0 sites, are thriving. Because humans don't want to be alone, they want to belong, they want to be part of something!
4. I felt a part of Warner Brothers Records. I even mailed away to be put on the list for .. their little trade magazine. .. Acts signed to Warner to be members of the club. There's no club anymore.
5. Do you follow the younger generation? The most important thing is to be a member of the group. Look at their sports competitions. It doesn't matter who wins, just that everybody had a good time. Baby boomers? They need to triumph, be adored. But rising above leaves you outside, away from the fun.
6. We need to bring people inside. We need to make them feel like they belong.
7.The labels fucked up big time by suing their customers...their wares were being stolen, but there were other ways to address this issue. Like selling the music the way people wanted it, a lot for a little, the ability to taste and graze.
8. And the concert business too. You want to go see the act but you can't get a ticket. .You feel like you don't even matter, that you've been completely squeezed out. You say fuck you, and you stop going to shows.
9. It's like a hit single.. there's nothing to dig your talons into, nothing to marinate in. We stared at the album covers because of the complete collection of tunes, what the act was saying! .. there has to be some underlying meaning…
10. In the future, will we have a plethora of mass appeal acts? I doubt it. But the niches...they won't be that tiny. They'll grow because people want to be a part of the scene…
11. A fan must have the desire to meet the act, and talk to him or her, about what he or she feels. That's the bond. The act must provide enough material for the fan to speak with other fans about, .. We want to be hooked, it's human nature to be hooked. … Focus on building acts people can believe in, that they want to belong to.
Food for thought.
Comments
Good food for thought digestion!
BB