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Are You An "Intermediary" Or What?
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I note that, in addition to musicians, many indie labels and existing or potential business managers are signing up to find out what Fuzz is all about as it begins to gain critical mass [it is not there yet].
I was speaking with jeff, ceo of fuzz, the other day and discussing how best to describe the necessary function of the "intermediary" between the artist and the fans in the music industry. I say that this function is necessary because, by and large, the artists are not prepared to deal with the hundreds of details of running a business and, in my view, this is not the core strength that flows from their "persona" or raison d'etre. Artists are best left to dedicate themselves to extending their art and leave the "business side" of music to those who are willing to dedicate their energy to this tough end of the cycle of music discovery, marketing and distribution.
Jeff said that indie labels, business managers, consultants, and the like, were not in his mind "intermediaries", but "enablers". The problem is that the food-chain of enablers has become too extended and there are just too many mouths to feed with not enough left over for the source of the food chain, the artists. Thus, he and Fuzz think that the best of the "enablers" are those who are "disintermediaries" rather than "intermediaries".
Are you a good "disintermediary"?
I was speaking with jeff, ceo of fuzz, the other day and discussing how best to describe the necessary function of the "intermediary" between the artist and the fans in the music industry. I say that this function is necessary because, by and large, the artists are not prepared to deal with the hundreds of details of running a business and, in my view, this is not the core strength that flows from their "persona" or raison d'etre. Artists are best left to dedicate themselves to extending their art and leave the "business side" of music to those who are willing to dedicate their energy to this tough end of the cycle of music discovery, marketing and distribution.
Jeff said that indie labels, business managers, consultants, and the like, were not in his mind "intermediaries", but "enablers". The problem is that the food-chain of enablers has become too extended and there are just too many mouths to feed with not enough left over for the source of the food chain, the artists. Thus, he and Fuzz think that the best of the "enablers" are those who are "disintermediaries" rather than "intermediaries".
Are you a good "disintermediary"?
Comments
Check out what wikipedia has to say about reintermediation in the music industry..
Whatever the correct term may be for it, clearly the dynamics of the music food chain are experiencing dramatic change. I agree with Paul Hawken, who is referenced in the wiki article, that the change "explains a lot of the good that is going on."