blog A-Lists, Supernodes, and You
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Miss Bella asked the following:

"So I was looking around the site and I realized something. It feels like it has become such a small little community. I mean look at the top 10 people and blogs. Look at who comments and writes those blogs. It's always the same people. I mean I love all of US and what we have to say and everything else, but there are more than just our little circle of about 15 people on Fuzz. How do you suggest we expand? Reach out and not be in this little bubble?
Do you know what I mean? Is it just me? I'm not saying it's bad! But it's a social network, so why are we so limited with who we communicate with? or rather, why is everyone else so limited?"



This impression of limited interactivity among an "A-List" is a persistent theme in the world of web-based social networks and it deserves further examination. My own response was as follows:

Miss B, as always you ask some stimulating questions. In trying to answer the basic thrust of your query as to why there appears to be, on the surface, a limited number of familiar "avatars" creating a small community, let me try to answer in several ways:

1. First, I recommend that you re-read the following article written in February 2003 by Clay Shirky, one of the most knowledgeable of the "web gurus" studying the dynamics of web-based social networks, on "Power Laws, Weblogs, and Inequality" . In the article, Shirky explains why, typically, an "A-List" [being a small set of webloggers] account for a majority of traffic in the weblog world. There are several take-aways worth quoting in his article:

Diversity plus freedom of choice creates inequality, and the greater the diversity, the more extreme the inequality...If you run a website with more than a couple dozen pages, pick any time period where the traffic amounted to at least 1000 page views, and you will find that both the page views themselves and the traffic from the referring sites will follow power laws...Blogs are not a good place to rest on your laurels



2. Keeping in mind Shirky's point regarding page views and web traffic following "power laws", you should consider that the "top 10 bloggers" in any arbitrary score-keeping system [or top 50 or top-whatever] is merely describing an inevitable [but transitory!!!] phenomenon that at any given time there are a limited number of "supernodes" that seem to have "system-wide" connectivity that derives much of its "apparent energy" from the fact that "supernodes" tend to inter-connect with other "supernodes".

3. Equally important, however, is to also keep in mind that at any given time, a node [any point of connectivity on a network] can become a "supernode" depending on the context of the network that is being inter-connected. Put it another way, remember back in high school, when you interacted with your boyfriend, each of you was a "supernode" vis-a-vis each other [although technically many say, two nodes do not constitute of "network" - which, generally speaking, requires three or more transmitters and receivers]. In your clique of, say, ten friends, sometimes one was a "supernode" and at other times just a more quiet "node" in receiving mode rather than transmitting mode most of the time. As student council member, one tended to be a "supernode" vis-a-vis your constituency [say, as representative of the freshman class speaking to other freshmen] but maybe just a "node" mostly in receiving mode vis-a-vis the more vocal seniors in the student council. Thus, being a node or supernode depends upon context. That is what is happening here at fuzz [and what happens in other social networks]. That is, what you see as inter-activity among a limited number of "supernodes" in one context among a larger group of nodes [primarily in quiet receiving mode] obscures the interactivity of these nodes as "supernodes" in another context [like kissing your boyfriend or having lunch with your core group of friends in high school].

4. Again, I want to stress that everyone is a "supernode" in one context, but just a "node" in another context, and nothing is permanent about this situation. One month you are prom queen, and the next month another bevy of beauties show up [although I am sure you will give them all a run for their money. :=)].

5. This blog response deserves much more discussion, so I will stop here; but I hope that I have clarified rather than confused you regarding an inevitable web phenomenon which obtains when you have networks within networks within networks within networks in nested hierarchy [you get the point].

Thank you for raising an important point regarding the creation of "social capital" - the burning issue of this artist community and passionate lovers of music. Most people on the web do not have the same instincts that you do on how to optimize the context of your activities as a "transmitter" [rather than just passive "receiver"] across many networks and, thus, avail themselves of the mulitiplier effect that derives from being a "supernode" in as many network contexts at the same time. Most folks tend to limit their activity as "supernodes" [in active transmitting and receiving mode] in just one or two dimensions of comfort and familiarity. To me, the name of the game [of course, there are other approaches as well] is to push out the envelope of connectivity and content beyond the zone of your comfort.

[NB: due to its general interest, I take the liberty to repost this exchange as a Q & A blog.]

Comments
posted on Apr 18 at 2:29 am
I agree with your points - but even at times I wasn't posting/blogging much I still was in the Top Ten people list and on top of the Top Ten blogger list. This made me fell odd.

For me it just says: There is not enough happening here.
I never intended to be in any top ten.
What's happening right know is, that these Kansas kids - speaking a language I refuse to learn/understand - discovered Fuzz. Some of the more adult users already noticed with disbelieve and disgust ;-)
I am curious what these guys will contribute to Fuzz.
posted on Apr 18 at 3:24 am
Let me emphasize 2 points:

1. In any society at any given time there were leaders who spoke out freely while the majority of the people listened to it. The same is happening in internet communities. There are leaders (running the site) and opinion makers (the most active users) and at least 90% of members who are consumers only (not meant in a negative way!).

2. The quality of an internet community can't be measure in the amount of active users or commulative users. Although it is important for the owners to earn money, the success of a web community is based on the fact if it is able to spread the spirit of the site. Relating to fuzz that would mean if the active users here become aware that the usual way of consuming music (illegal downloads, believing marketing hypes of major labels, buying nothing but billboard albums) is harming artists and causes a depletion of the musical variety.
posted on Apr 18 at 4:00 am
But one thing is sure: Fuzz needs more Listeners/Fans. That's what Miss Bella's post was about. Even passive consumers do consume = listen. If you take a look at the Top Ten artist's site there are just a very few plays compared to Myspace, Last.Fm, iLike, Pandora......

Even if we feel cozy with our small community (as stated by some people) - to measure SocialBuxx (TM) - Fuzz needs more fan users. We already discussed this topic here: Tibii's blog "More listeners ????"
posted on Apr 18 at 5:17 pm
I am the "listening passive consumer node", and I love the fuzz! Sometimes reader, rare to blog, but still the first place I look for my kind of eclectic groove, mellow, head banging thing!

When I was 15 I read every word and lyric of liner notes and every magazine article i could find on Peter Gabriel, Brian Eno etc. etc. When I was 47 I struggle to read lyrics of even the most thrilling sounds. Thank the Lord for internet radio, bloggers, live music, and 15 year old daughters who read every liner note. I'm just thrilled to still be discovering stuff that slams, caresses, and penetrates my soul.

It could be worse. Unless you lived in NYC +/- in 1977 +/-, the Sex Pistols were over before you even heard of them. Thank God I was sitting in front of the TV the night Tom Brokaw shocked the USA with a story of some guy masturbating on stage and pissing on the audience. Exaggerated? Possibly! Then again I could be the walking dead and waiting on the next Boston album instead of checking out the fuzz.

All praise to the Super Nodes!!!!!
posted on Apr 19 at 1:30 am
Hmmm, I would love to see more input by "obscure" artists. Actually musicians would love to get more interest in their music and websites, and hence Shirky's explanation (with which I basically agree) theoretically should not be applicable to musicians, because theoretically they will have an interest in as much as possible users learning about them (and not only the A list or supernodes). Practically though the really good "obscure" or unnoticed artists do nothing about getting known - presumably that's why they are such good musicians: they concentrate more on creating music and on real life than on blogging or spamming.
Anyway my efforts are about 90% going to obscure underground artists. This whole indie thing is mainly lost upon me, it seems to me that the indie approach (as e.g. celebrated in The Fix) is the "Pet Sematary" of rock'n'roll. I think as long as Fuzzies and Supernodes are conservatively trying to keep the old system alive, the "unknown users" and "obscure artists" won't be "awakened" to take part. Of course no one forces them to be inactive, but it is time for Fuzzies and more active users to create an atmosphere of something new and exciting rather than trying to keep the 1950s alive, I guess only then things will start to "happen". Presumably we will still have Shirky's Power Law then, but a power law filled with more life than it currently is.
(Btw nothing against indie labels and liking their music, but there is much more to musical life than this)
posted on Apr 20 at 9:17 am
I totally agree with all the points. Further, those of us in fuzz in other communities who blog outside the fuzz platform need to share the gem that we have in fuzz. I try and share with those who are musicians but some are already overwhelmed with trying to figure out what their web presence should be and what sites that they should spend more time at. For me, I know I am all over the place but I try to come onto fuzz when I have the chance. The thing though is that we all need to spread the word. Is there some type of fuzz.com logo or icon as members that we can use and place on our blogs outside of the fuzz community?

But then fuzz though is a gem for those of us who read and want to learn about the industry. Many great discussion topics are from the topic bloggers. I try to link what I read here and share with others but to tell you the truth I do not think they are reading. I fell that is their lost because so much valuable exchanges are on your blog all the time.

Thanks for sharing as always..
posted on Apr 20 at 11:46 am
Off topic, or maybe it really is NOT off topic!
Different Stars: "that these Kansas kids - speaking a language I refuse to learn/understand - discovered Fuzz."
We surely have a different kind of humour. I found this language very entertaining, if we speak of the same "Kansas kids". Well I don't have an idea what "Fuck A Nigguah..Money Make Me Cum!! Treal Bytch!" means, but it made me laugh, so it's good. Please forgive an old punk being an old punk, but I like that stuff.
As much as I like that other classic of American language pop art: "glimmer glammer spam and ad-ridden fake world of bubble gum smacking whores of hollywood types spamming their left nut to get seen".
Of course I know the first is trying to imitate what the second makes fun of, but I like both, because, independent of being good or bad, it's POP!
posted on Apr 20 at 8:32 pm
The best thing that can happen already DOES happen: Users who are completely different to "us" do something on their own and build some kind of independent community - on Fuzz. Hopefully there will be more of such activity.
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