Beradley

1. I’m not good at the Biz part- what sells and what doesn’t. Things surprise me all the time. I hear a demo and I think "This is going to be the biggest thing in the world," or "This is never going to work" and its never right.

2. ...with so little time, it is hard to find time for the pure enjoyment of music. I don’t give myself a lot of time to simply listen to music.

3. I’m a realist when it comes to the music industry just because I grew up working behind the scenes. I know how hard it is. Its even harder now than it was in the early nineties when I started.

4. I’d be very surprised if many of the bands around to day will be around for more than five years.

5. From working with a lot of talented and successful performers, more specifically, front men when I was a tech. I would always get hired for dealing with the "star". They’ve all got something special and they’ve all got a lot of baggage. You can look at it two ways. You can be with someone who is easier to get along with and with less talent, or someone who is slightly schizophrenic and has something interesting to say. Not to say that these people are totally insane, but people ask me if they’re like regular guys and I have to say no. You can’t be. These people are where they are because of what they were before, there was something that drove them to be out there in front. I’m not going to sugar-coat it or condemn it. But it has to be noted that these people are different.

6. [on breaking into the music business today] It’s an interesting time and I really don’t know what direction I would go. With or without a record company? As the digital age becomes more of a reality in the music world, the live experience is the last pure form of expression and the last authentic way to break out. Bands will value the live experience more.